Payam Music

Brand Refresh
Project Overview
This project was completed as part of my apprenticeship at Agensa ApS.
Company: Payam Music
Year: 2025
Services: Brand Refresh, Visual Identity, Social Creatives, Presentation Template, Print Collateral
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My Contributions
At Agensa, I was part of the brand refresh project for Payam Music, a piano school built around a more playful and engaging way of learning piano.

Payam already had an existing logo, so the goal was not to create a completely new identity, but to make the brand feel more lively, memorable and relevant to children and families.

I contributed to the updated visual direction, including the colour palette, graphic elements, layout style and marketing materials. We worked with brighter colours, musical icons and a more playful design language to support Payam’s focus on confidence, creativity and enjoying the learning process. Alongside the visual update, we created social media templates, a Google Slides presentation template and printed materials such as roll-ups, flyers and postcards.

This project was a collaborative team effort with my colleagues at Agensa.
Programs
Figma
Canva
Google Slides
During the Payam Music project, I mainly worked in Figma to explore visual directions, build layouts and design materials for both digital and print. The updated design system included colours, typography, graphic icons, image style, social media layouts and presentation elements. A key part of the process was making the brand feel fun and approachable without losing its professionalism.

The Google Slides template was designed so the client could easily edit and reuse it for their own presentations. The social creative templates were first designed in Figma and then set up for the client in Canva, making them simple to update and use going forward. I also worked on print collateral, including roll-ups, flyers and postcards, making sure the refreshed brand could work across both digital platforms and physical materials.

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