Like, the Valley

Brand & Logo Design

Project Overview

Year: 2024

Services: Brand & Logo Design

My Contributions

While working with Agensa, I had the opportunity to help bring Like, the Valley to life—a brand that celebrates the vibrant, retro spirit of the San Bernardino Valley.

Our goal was to create a unique visual identity that showcased the best activities, events, and attractions the valley offers, all while honoring its nostalgic, new wave aesthetic. Our focus was on developing the branding and logo design, ensuring it captured the essence of the area’s energy and charm.

Programs

Figma

Wordpress

The project began with exploring logo concepts that would reflect both the fun and boldness of the valley. Inspired by the retro aesthetics of the '80s and '90s, we worked together to design a logo that balanced playful elements with a strong, memorable identity. The goal was to create a mark that would resonate with both locals and visitors, evoking a sense of nostalgia while being fresh and versatile.

The website was designed to complement the playful and bold brand identity, offering a visually engaging user experience. With a focus on accessibility and ease of use, the site was crafted to attract and retain visitors, showcasing the region’s attractions in an interactive and inviting way. It was built with flexibility in mind, ensuring it could grow and evolve along with the brand.

The final branding for Like, the Valley combines fun and functionality, offering a cohesive look across all media. The logo, color palette, and typography were carefully chosen to reflect the retro energy of the valley while remaining flexible enough for future growth. The result is a dynamic and vibrant brand that captures the essence of the community and its unique culture.

Want to get in Touch?

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