During the KLI rebrand, I mainly worked in Figma to explore visual directions, build layouts, test logo variations and collaborate with the rest of the team. The style guide was created in Figma and included logo usage, colour palette, typography, layout examples, visual elements, image style and social media templates. I also worked with Webflow as part of the website design and build process, helping translate the new brand identity into a digital experience. The social creative templates were first designed in Figma and then set up for the client in Canva, making them easy to use and update going forward.
