The process with BetterRoomie began with an in-depth brand meeting. We discussed the company's goals and values, the desired brand image, the target audience, and competitors, as well as how they wanted to differentiate themselves in the market. The final product was a comprehensive 21-page design guideline, which included 5 logo variations, a full color palette, typography, brand patterns, and additional brand elements. The guideline also provided instructions on maintaining brand consistency across all client platforms.
As a thank you for a great collaboration, I created a logo animation for them to use throughout their branding efforts.