A-Venue’s project began with crafting a complete brand identity, including the logo, typography, color scheme, and additional illustrations. For the logo, I drew inspiration from a jackstick, incorporating a dynamic design and a star to represent the vibrant events and music hosted at the venue. To honor the venue’s 150-year-old buildings, I integrated the intricate roof pattern into a distinctive design element that can be used across various collateral.In addition to the brand, I developed a range of materials including a music program, an app design for ticket purchases and event information, posters, a printed ad for Gaffa magazine, and a 16-second unskippable ad for YouTube.